Business Plan

Format of Business Plan:
I.     Introductory Page
        i. Name and address of business
        ii. Name (s) and address(es) of principal (s)
        iii. Nature of business
        iv. Statement of financing needed (Pk. Rs. 10 – 60 Million)
        v. Statement of confidentiality of report

II Executive Summary

III Industry Analysis
        i. Macro Environment (Economy, Culture, Technology and Legal)
       ii. Specific Industry Environment (Future outlook, Trends of industry, Growth Rate, Govt. Policies and Competitor Analysis (Direct and Indirect))
        iii. Market Segmentation Basis and Identification of Target Market

IV Description of Venture
        i. Mission Statement, History of venture, location and size of business
        ii. Product/Service Details
        iii. Service (s)
        iv. Office equipment and personnel
        v. Background of entrepreneurs 

V Production Plan (if any)
        i. Complete Manufacturing process (self or subcontracted)
        ii. Physical plant layout (distribution of production area in sq. ft or Sq. yards and other details)
        iii. Machinery and equipment (make, model, origin (local/imported), pictures)
        iv. Details of suppliers of raw materials (names, location and brief information)

VI Operational Plan
        i. Description of company’s operation (from production till delivery to customers)
        ii. Order placement by customers and fulfillment (completion of Business Transaction)
        iii. Storage and Inventory Control
        iv. Technology utilization in Operations

VII Marketing Plan
        i. Product (Quality, styles, features, sizes, brand name, packing, services)
        ii. Pricing (list prices, discounts, allowances for middleman, credit terms)
        iii. Distribution (use of wholesalers/retailers, geographic coverage, inventory and transportation)
       iv. Promotion (Advertising and Media selection, Sales Promotion, Personal Selling, Public Relation, Marketing Budget)
        v. Controls (Sales Forecasts, Marketing Objectives, Sales Targets)  

VIII Organizational-Plan
        i. Form of ownership (Single Owner/Partnership or Pvt. Limited Company)
        ii. Identification of partners or principal shareholders and their respective Authorities
        iii. Middle Level Management-team (job description and job specifications of Managerial Staff)
       iv. Formal Design of the organization covering Organization Structure, Planning, Measurement and evaluation schemes, Rewards, Selection Criteria and Training
 
IX Assessment of Risk
        i. S.W.O.T Analysis
        ii. Contingency plans

X Financial plan
        i. Pro forma income statements (First Three Years)
        ii. Pro forma cash flow projections (First Three Years)
        iii. Pro forma Balance Sheet (First Three Years)
        iv. Break-even analysis
        v. Sources and applications of funds (First Year)

XI Appendix (Back UpMaterial)
        i. Letters
        ii. Market research data
        iii. Leases or contracts
        iv. Price lists from suppliers etc


 
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